iOS app economy creates 300,000 new US jobs as developers adapt during pandemic

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The iOS app economy has created nearly 300,000 new jobs since April 2019, helping to provide opportunities for Americans of all ages even as COVID-19 continues to create immense challenges and uncertainty for communities across the country. Developers nationwide — including companies such as Caribu, H‑E‑B, and Shine — have adapted their businesses to make sure they can keep supporting their customers during a challenging time.


Since the App Store launched in 2008, the iOS app economy has become one of the fastest-growing sectors of the economy. Despite the pandemic, the App Store continues to provide economic opportunities for entrepreneurs of all sizes, helping anyone with an idea reach customers around the world and take advantage of new opportunities that would never be possible without it. The App Store ecosystem now supports more than 2.1 million US jobs across all 50 states — an increase of 15 percent since last year — as part of the 2.7 million jobs Apple supports across the country.

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Apps have become even more critical to Americans’ everyday lives as they seek out new and safe ways to learn, work, and stay engaged with friends and family during the pandemic. The App Store provides support for remote ordering from restaurants, vibrant and impactful remote learning for students, telehealth for patients and doctors, and digital commerce for small businesses. For the entrepreneurs who create these apps and the teams that design them, this produces lasting and sustainable economic opportunities, as evidenced by the double-digit growth in new app economy jobs across dozens of states since last year.

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That growth has been experienced by companies large and small, including the team at Caribu in Miami, Florida. Caribu is an app that enables immersive, activity-rich video calls, allowing families and friends to stay close even from afar. Participants can draw together, read bedtime stories, solve puzzles, cook, and even visit museums in real time — connections that have become even more important in recent months. Caribu co-founders Maxeme Tuchman and Alvaro Sabido saw their business take off this spring, as people sought new ways to keep in touch. To respond to the tenfold increase in customers across the globe, Caribu’s team tripled in size, from 4 employees to 12, contributing to the 17,000 new app economy jobs in Florida.

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“We’ve had incredible growth in the last year, and we’ve massively expanded our team to meet demand,” says Tuchman. “It means so much to us to not only be able to help connect families and friends at this difficult time, but to be able to provide stable, well-paying jobs to our growing number of employees as well. The App Store has given us a platform on which we can do both.”


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