Podcasting is great way to get information to your audience. It’s very similar to a traditional radio show in some ways. Your audience can download your podcast onto their smartphone and listen to it when they’re traveling to and from work, in the car while driving, or they can simply listen on their laptop or computer while at home.
The vast majority of your competition most probably don’t have a podcast and most likely have no clue how to produce one. Recording your own podcast gives you a fantastic opportunity to be one step in front.
What equipment do I need?
At a simple level, you can use your smartphone to record it on. Apps like Pocket Casts, Ipadio and AudioBoom record audio straight from your phone. You then simply upload it to the internet.
Once you have recorded a few podcasts and feel more confident, it’s time to start making your podcast a little more professional. This way you can give the best possible experience to your customers.
First, get a microphone. You can quickly find on Amazon.com or at your local computer store. You’ll also need some kind of digital recording tools. Check out services like Audacity or Audio Acrobat. This software enables you to record your podcast and you remove specific parts of the podcast or modify it a little until you’re happy with the end result.
How long should your podcast be?
If you’re offering a how-to podcast it needs to be as long as it needs to be for you to show people how to do something. The length of your podcast will depend on if you’re doing one-person style podcast where you do all the talking or if you’re interviewing someone.
The length should also be relevant to your topic or market.
Use your common sense as to how long it should be, but do understand that people’s attention span online is quite short. It’s not easy for the majority of people to sit through a long podcast unless they are extremely interested in the topic.
Where is the best place to record your podcast?
You don’t need to record your podcast in a recording studio. Many online entrepreneurs record their podcasts in their spare room or home office. The main issue is to do what you can to make sure the room stays quiet while you record your podcast so that there is little, or none, background noise.
A podcast provides on-demand and targeted content that your audience are looking for. It’s free for your audience, they can listen to it on the go, and allows you to connect with your audience much better than text-based media. To learn how easily you can start your own podcast, download my free checklist, Podcasting For Beginners, at https://jonallo.com/podcasts
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