Highlights from Apple’s keynote event

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Guests arrived at Steve Jobs Theater at Apple Park, and then Tim Cook kicked off Apple’s September 2018 event. Jeff Williams unveiled the redesigned, re-engineered Apple Watch Series 4, an intelligent guardian for health.


President of the American Heart Association Dr. Ivor J. Benjamin discussed the benefits of the new Apple Watch Series 4 heart health features. Phil Schiller introduced iPhone XS and iPhone XS Max, the most advanced iPhones ever.

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Kaiann Drance shares how the A12 Bionic chip unlocked new experiences through machine learning and Siri Shortcuts. Todd Howard, game director of Bethesda Game Studios, showed off The Elder Scrolls: Blades game on iPhone XS.

Basketball Hall of Fame inductee Steve Nash and CEO of HomeCourt David Lee explained the real-time shot science and machine learning behind the HomeCourt app. CEO of Directive Games Atli Mar Sveinsson demoed the gameplay of Galaga AR with three players.

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Lisa Jackson discussed Apple’s recycling and renewable energy initiatives, and Phil Schiller revealed the iPhone XR, which features an all-screen glass and aluminum design in six new color finishes.


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About the Author: Gunnar Andreassen

Gunnar Andreassen is a writer, editor and journalist. And a huge Apple fan! Featured on ABC, CBS, NBC and FOX.