Guests arrived at Steve Jobs Theater at Apple Park, and then Tim Cook kicked off Apple’s September 2018 event. Jeff Williams unveiled the redesigned, re-engineered Apple Watch Series 4, an intelligent guardian for health.
President of the American Heart Association Dr. Ivor J. Benjamin discussed the benefits of the new Apple Watch Series 4 heart health features. Phil Schiller introduced iPhone XS and iPhone XS Max, the most advanced iPhones ever.
Kaiann Drance shares how the A12 Bionic chip unlocked new experiences through machine learning and Siri Shortcuts. Todd Howard, game director of Bethesda Game Studios, showed off The Elder Scrolls: Blades game on iPhone XS.
Basketball Hall of Fame inductee Steve Nash and CEO of HomeCourt David Lee explained the real-time shot science and machine learning behind the HomeCourt app. CEO of Directive Games Atli Mar Sveinsson demoed the gameplay of Galaga AR with three players.
Lisa Jackson discussed Apple’s recycling and renewable energy initiatives, and Phil Schiller revealed the iPhone XR, which features an all-screen glass and aluminum design in six new color finishes.