Tim Cook kicked off Apple’s October 2018 event at Brooklyn Academy of Music in New York. Laura Legros unveiled the all-new MacBook Air, featuring Retina display, Touch ID and all-day battery life.
Then Tom Boger announced the new Mac mini with five times faster performance and more memory capacity. Angela Ahrendts shared updates about new Today at Apple sessions at Apple Store locations around the world.
John Ternus revealed the new iPad Pro, with all-screen design, Liquid Retina display and Face ID. Shaan Pruden introduced the creative capabilities of the new iPad Pro.
Then President of 2K Sports Greg Thomas demoed NBA 2K19 with the new iPad Pro. Chantel Benson of Adobe demoed Photoshop and Project Aero on iPad Pro with Apple Pencil.
At the end guests got a first-hand look at the new iPad Pro, MacBook Air and Mac mini.