Breitbart: Podcasts take growing role in shifting media landscape

podcasting

As radio fades in the new world of digital media, podcasting has become hot. In less than 15 years, on-demand podcasts have become a key part of the media landscape that is luring advertisers to a market that is worth tens of millions of dollars and growing, according to Breitbart.


According to Edison Research, 124 million Americans listen to audio podcasts including 73 million on a monthly basis.

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“Podcasts are now getting to the point where they sit alongside other forms of premium media like video and books and television and music,” said Matt Lieber, a co-founder of Gimlet Media, a major podcast producer.


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