Breitbart: Podcasts take growing role in shifting media landscape

podcasting

As radio fades in the new world of digital media, podcasting has become hot. In less than 15 years, on-demand podcasts have become a key part of the media landscape that is luring advertisers to a market that is worth tens of millions of dollars and growing, according to Breitbart.


According to Edison Research, 124 million Americans listen to audio podcasts including 73 million on a monthly basis.

ALSO READ:  iSunshare iTunes Backup Password Genius for Mac

“Podcasts are now getting to the point where they sit alongside other forms of premium media like video and books and television and music,” said Matt Lieber, a co-founder of Gimlet Media, a major podcast producer.


Recommended For You

About the Author: AppleShopaholic.com

Our editorial staff publish news and information from our readers, partners, sources and press services.