Apple Search Ads (ASA) has managed to become one of the most helpful tools for mobile marketers and user acquisition managers since its appearance in 2016. This is not surprising, as fighting for a place in the sun in the crowded App Store search results is undoubtedly worth it: 65 percent of installs come directly from the search.
Analytics Center of SplitMetrics, a company behind comprehensive tools for mobile app marketing, has rolled out an insightful Apple Search Ads Keywords Performance Report dedicated to various types of keywords in Apple Search Ads, in-depth analytics and tips on how to improve overall ad performance.
The report is based on the aggregated data from SearchAdsHQ, the company’s product for advanced analytics of ASA campaigns, automation and work with large ad data volumes.
SplitMetrics analysts carried out a research, explored more than 1 million keywords in Apple Search Ads along with their performance and prepared an ultimate guide with complete action plans for building the right ASA account structure, sound ad budget allocation and optimizing the performance of campaigns.
The Apple Search Ads Keywords Performance 2019 report is available for free download at the link below.
“What makes SearchAdsHQ different from Apple’s native Search Ads client, is that it enables marketers to access not only pre-install data, but also see the whole user acquisition funnel down to some particular in-app events and purchases.
SearchAdsHQ data facilitate effective management of Apple Search Ads campaigns, allowing mobile marketers to see the big picture, optimize their routine tasks and make informed decisions on managing their ad spend,” said Anton Tatarinovich, Head of Marketing at SplitMetrics.
“With the chief focus on delivering maximum value to our clients, we are putting efforts to provide them not only with top-notch tools for mobile app marketing and improving ROI, but also with valuable insights that open up new business opportunities.
We stand for knowledge sharing and strive to educate mobile app community through contributing our expertise. Our latest report is a part of the whole framework we advocate where all marketing endeavours are backed up by data,” said Max Kamenkov, CEO & Co-Founder at SplitMetrics.
SplitMetrics also released Apple Search Ads Benchmarks Report 2019 with key industry standards and best practices earlier this year.