Apple Podcasts adds new features for publishers

podcasting

To improve your experience with Apple Podcasts, Apple today has shares an update to podcasters that will be announced at the Apple Worldwide Developers Conference 2019. 

Apple Podcasts for Mac
Apple Podcasts for Mac will launch this fall. Members of the Apple Developer Program can preview the new Apple Podcasts for Mac now. Apple Beta Software Program members will have access this summer. 

Search Enhancements
Apple Podcasts will allow listeners to discover shows based on audio transcripts, topics, and people. Moreover, show and episode pages will display images of hosts and guests. 

These features will first be available for selected top shows in English; more shows will be added later this year. Sign in to Podcasts Connect, if needed, to review the latest Terms of Service in order for your show to be eligible. 

Apple Podcasts Categories
Later this summer we’re adding top-level categories such as Fiction, History, and True Crime — as well as dozens of new subcategories. See the updated list of supported categories in Podcasts Connect Help. 

Here are some scenarios to help you understand if you should consider updating your show’s category:


  • New categories. We’ll be introducing new top-level categories such as Fiction, History, and True Crime. Additionally, dozens of new subcategories will be available. For example, Fiction > Drama.
  • Renamed categories. For clarity, some categories will be renamed. When possible, shows will be mapped to the updated category or subcategory value upon launch. For example, Sports & Recreation > Outdoor will become Sports > Wilderness.
  • Discontinued subcategories. Some subcategories will be discontinued. Shows with a subcategory that will no longer be available will still retain its top-level category. For example, Sports & Recreation > Professional will be displayed as Sports until a new subcategory value is added to the RSS feed.

Podcasters can make changes to their show’s category now, and they’ll go live on Apple Podcasts later this summer.


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