Mailbutler GmbH, provider of the leading email enhancing software, released a GIPHY extension for Apple Mail. The free, easy-to-install plugin allows users to search for, preview and add GIFs from the GIPHY library, which serves up more than 1 billion GIFs on a daily basis, to their emails. With the pressure to stand out in a crowded inbox, Mailbutler’s GIPHY extension makes it easy for anyone to create fun, meaningful content that instantly connects with the recipient.
“In today’s world full of distractions, it’s increasingly difficult to capture a reader’s attention. Whether you want to create a dynamic email newsletter, or just wish to have some fun with your colleagues, you can add your personal touch through a GIF when words are just not enough,” said Tobias Knobl, CEO and cofounder of Mailbutler.
A study concerned with Dell’s email campaign confirms the overwhelmingly positive impact GIFs can have on email marketing. It showed that emails with GIFs are 6% more likely to be opened and 42% more likely to gain clicks for an email’s embedded links. Emails with GIFs also experienced a 103% increase in conversion rate, and a 109% increase in revenue for Dell.
With Mailbutler’s GIPHY extension, users no longer need to exhaust themselves googling for instructions or downloading and converting files to make them compatible with their email provider. The extension brings them a possibility to simply access the entire GIPHY library and add GIFs with one click within their inbox, thus creating more engaging content and ultimately increasing conversion rates and revenue for the company.